Product design / Case study

Facebook Employee Help Intake

Product Designer · Case routing & deflection

A case-routing intake flow used by Facebook employee HR support — deflecting cases and cutting triage steps.

Facebook Employee Help Intake project cover

Background

Cases are meant to document employee HR requests and interactions over time and, eventually, make it easier for team members to resolve complicated HR related issues Facebook employees face. Today, cases serve as a means of capturing the request and interactions but system and process limitations are preventing scaling a case management system for all Facebook employees.

A new case intake experience is to improve the current internal help support to make it more user centric, personalized, and guided.

Problem

Today, the case management will not scale as-is. The process is handled over email and is very manual. Lack of transparency into the process for the employee leads to redundant and, oftentimes, needless cases being created. The inability to track cases at the right level of detail also leads to the need for manual triage and prevents the ability to tie related cases together, requiring all cases to be handled independently. In addition to these inefficiencies, the email channel also creates compliance risk as there is no way to ensure that employees are taking the proper steps to secure sensitive information in a compliant manner.

What does success look like?

QUANTITATIVE

QUALITATIVE

Hypothesis

Design Overview

Auto reply email

Auto Reply Email — notifies employees that emailing peeps@ or other aliases will not open a case, and guides them to submit through the help center on the People Portal site.

Case type selection

Case Type Selection — the first page of the intake experience. Gathers high level data from the employee selection so we can suggest relevant answers or content.

Program selection

Program Selection — narrows down the employee's search so we can give the most relevant information before they reach the case submission form.

Results page

Results Page (Deflection) — shows relevant FAQs and vendor contact information which could solve the issue before opening a case, reducing unnecessary cases.

Case submission

Case Submission — opens a case and captures required information from the employee in order to address their issue.

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